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Research papers

Developing points of view

This paper presents findings from an extensive research project conducted by MTV Networks during the summer of 1999 to broaden its understanding of young ethnic consumers. Quantitative and qualitative research with white, African American, and Latino...

Catalogue: Ethnic Marketing 2000
Authors: Marsha E. Williams, Jeffrey Kaufman
Company: Viacom International Media Networks
July 1, 2000
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Citation

Williams and Kaufman (2000a, July 01). Developing points of view. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/developing-points-of-view


Research papers

Through the eyes of children

This paper describes findings and practical applications of a 1998 quantitative study conducted in six countries including Argentina Brazil and Mexico by Nickelodeon Just Kid Inc. and Research International. The study was designed to provide...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Bruce Friend, Mark Stapylton-Smith
Company: Viacom International Media Networks
June 15, 1999
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Citation

Friend and Stapylton-Smith (1999a, June 15). Through the eyes of children. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/through-the-eyes-of-children


Research papers

Identifying, tracking and targeting viewer segments

The authors utilized the Nielsen Quadrant Segmentation System to create audience analysis tool that evaluates television network programming strategy by day part, such that the four segmentations of the Nickelodeon audience are isolated for on-going...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Authors: Bruce Friend, Bill Engel
Company: Viacom International Media Networks
June 15, 1998
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Citation

Friend and Engel (1998a, June 15). Identifying, tracking and targeting viewer segments . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/identifying-tracking-and-targeting-viewer-segments-


Research papers

A picture is worth one thousand words

The following paper describes the findings from Nickelodeon UK's photo research, a project designed to elicit information for television creatives who rely on rich data on kids lives for inspiration and to keep them in touch with kids. The findings...

Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Authors: Shari Donnenfeld, Andy Goodhand
Company: Viacom International Media Networks
October 22, 1997
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Citation

Donnenfeld and Goodhand (1997a, October 22). A picture is worth one thousand words. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-picture-is-worth-one-thousand-words


Research papers

A new method for forecasting television programme audiences and schedule reach and frequency

In the changing audience behaviour situation, and when commercial television in Finland was moving over to a channel of its own, it was necessary to create a system, better than the mathematic models, that could forecast coming audience behaviour...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Marianne Makela, Jean Haukatsalo
Company: Viacom International Media Networks
May 1, 1994
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Citation

Makela and Haukatsalo (1994a, May 01). A new method for forecasting television programme audiences and schedule reach and frequency. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-new-method-for-forecasting-television-programme-audiences-and-schedule-reach-and-frequency


Research papers

Strategies for optimal use of research

The philosophical underpinnings of Nickelodeon's approach to research can be summed up in three words: Listen to kids. As much as possible, we try to let kids run Nickelodeon for us. Our entire business revolves around understanding them and...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Karen Flischel
Company: Viacom International Media Networks
May 1, 1994
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Citation

Flischel, K. (1994a, May 01). Strategies for optimal use of research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/strategies-for-optimal-use-of-research